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Pureology was founded by a hair stylist called Jim Markham in 2001. Markham became a well know hairdresser in the USA in the 1970s and 80s, initially through both his styling techniques and his own line of hair care products and then as the stylist of choice for some of Hollywood’s biggest male film stars. His hair products led the way for vegan and environmentally conscious and natural ingredients in the early 90’s but by 97 he had sold his hair products business.

He founded Pureology in California in 2001 as a result of products that he had developed for a family friend who was diagnosed with Ovarian Cancer. The friend had been instructed by her Doctor to avoid certain ingredients but could not find any products which were sulphate and salt free. It was clear there was a need for sulphate free hair care products based on natural ingredients and Pureology pioneered these which have now become a standard for high quality hair car products

This new range of products were not only safer and more environmentally friendly but also minimised hair colour fade. Pureology Serious Colour Care was born and created a new category of professional colour care products which quickly went on to win awards and become a huge success. Pureology was pioneering in so many ways to minimise the impact of the manufacture and use of its products to consumers, animals and the natural environment.

The Pureology logo captures the essence of the company. Purple, green, yellow and red circles symbolise the colour wheel, a key tool for hair colourists and they interest to look like a flower to show the natural, botanical nature of the ingredients. It is also interesting that the company although originally based in Irvine, Orange County, California used the British spelling of colour across its range as it felt it matched better with their brand. Over recent years some small changes to the brand have included gradually changing this to the US spelling (color). We will forgive them that!

Colour Care without Compromise

Antifade Complex

Helianthus Annuus Seed or Sunflower Seed Oil is a key ingredient which protects hair from UV


Instead of using strong artificial detergents such as sodium lauryl sulphate (SLS) which are found in many lower quality shampoos all Pureology Shampoos are SLS free. They use gentler detergents derived from corn, coconut and sugar

100% Vegan Formulas

Pureology products are never tested on animals, made without animal products or animal by-products. Pureology use the highest quality


Highly concentrated no sulphate shampoos, deliver up to 70 shampoos per bottle. You only need to use a small amount per wash. This means less product and packaging is used compares to other brands. Pureology also minimise the amount of water used when making the product


Product bottles are made from 95% post-consumer recycled (PCR) materials and the formulas are completely mineral oil and paraben free

Hair care range

Strength Cure

Strength Cure system for damaged, colour-treated hair. Formulated with Astaxanthin, a powerful antioxidant, the luxuriously creamy formulas help heal and provide the perfect balance of strength and velvety softness.

Split end salve is truly an incredible solution to the problem of split ends. This product has been incredibly popular from the moment it was launched in salon.


  • Astaxanthin, a powerful nature-derived antioxidant, and AntiFade Complex, for beautiful colour-treated hair.
  • Keravis, Ceramide and Arginine help replace the cysteine bonds and heal the cuticle to restore strength and velvety softness
  • 97% Stronger Hair After Only 1 Use of the Strength Cure Shampoo, Condition, and Split End Salve!

Strength Cure Blonde

Pureology Strength Cure Blonde is for highlighted, balayage, or any hair that has been lightened and needs the violet toning power of this fantastic range. Best blonde prevents those brassy tones and cools down your blonde hair to a brighter lighter blonde!


  • Violet toning to neutralise warm tones in colour treated blonde hair
  • Perfect for all shades of colour-treated blonde, lightened, or highlighted hair including highlights and balayage
  • Sulphate free

Hydrate – For Medium to Thick/Coarse Hair

Gently cleanse and moisturise dry hair while protecting hair colour vibrancy with this luxurious, concentrated daily hydrating system.


  • Enhances colour radiance and helps to maintain fresh-from-the-salon colour vibrancy
  • Hair feels moisturised and hair’s condition looks improved
  • Adds touchable softness to the hair

Hydrate Sheer – For Fine Hair

Pureology Hydrate Sheer is specifically for dry and fine hair. It hydrates without the common problem with fine hair of it being weighed down. Also for fine hair that is dry due to sun exposure and heat styling. With Pureology AntiFade Complex it gently cleanses without stripping colour.

The Conditioner replenishes without heavy moisturisers that can weigh down fine hair.


  • Infuses fine dry hair with essential hydration without weighing it down
  • Cares for your colour making it last longer
  • Hair feels softer and looks healthier

Pure Volume

Pure Volume Shampoo & Conditioner creates volume and body for fine flat hair. Its very lightweight so it won’t weigh down fine hair and its vegan, wheat protein and eucalyptus leaf ingredients care for coloured hair. An aromatherapy scent of grapefruit, wild rose and cedarwood is deliciously refreshing.


  • Adds volume and movement to fine flat hair
  • Guarantees longer lasting colour
  • Sulphate & paraben free

Smooth Perfection

Pureology Smooth Perfection Shampoo for controlling frizz in fuller, thicker, coarser hair that has been colour treated.

Camellia oil is both moisturising and conditioning and helps hair smoothness and shine. Thermal AntiFade Complex with xylose sugar and vitamin E oil protect your hair colour from the effects of heat styling. Scented with an aromatic blend of violet, clove and musk.


  • Infuses hair with Camellia oil for essential hydration to smooth hair & control frizz
  • 100% vegan
  • Sulphate free

Clean Volume

Pureology Clean Volume Shampoo & Conditioner is for fine hair that needs volume to stop it looking flat. It gently removes buildup and plumps hair strands to maximise the volume that your hair can achieve. Its sulphate free cleaning ingredients do this without fading your colour. Wheat protein and aloe water helps your hair to retain moisture whilst eliminating oil to create a light airy finish. Scented with an aromatic blend of jasmine, amber, musk, peach.


  • Infuses hair with wheat protein and aloe water to plump hair strands and lift roots
  • 100% vegan
  • Sulphate free

It is the best vegan and cruelty free range available with colour safe shampoo and conditioner’s and it has always been hugely popular amongst our clients.

The Pureology shampoo and conditioner range was created in California specifically for professional colourists and their clients. Highly concentrated no sulphate shampoos and the exclusive AntiFadeComplex help colour-treated hair retain its fresh-from-the-salon vibrancy with every use.

Does Pureology Shampoo have Sulphates?

No all Pureology Shampoos are Sulphate free. Sulphates typically refers to Sodium Lauryl Sulphate (SLS) or its derivates which are very effective detergents and really too effective at removing oils for most peoples hair and scalp. Pureology uses much gentler cleaning ingredients such Sodium Lauryl Sulfoacetate which help to clean your hair but without removing the essential lipids on you hair and scalp.

Is Pureology Shampoo Silicone free?

Pureology Hydrate Sheer and Pure Volume Shampoos are both Silicone free. Other shampoos in the Pureology range do contain high quality silicone.