A re-workable, natural, medium hold paste
Authentic Beauty Concept Pliable Styling Paste 85ml is a medium-hold pliable and workable paste, giving hair a thicker feel with a semi-matte finish. Ideal for short and medium length hair, this creamy and re-workable paste provides natural hold and texture without stickiness. The pliability allows hair to be reworked throughout the day while still providing hold and thicker feeling hair. Used as a one of the styling products for both London and Paris fashion weeks ensures confidence that this product can perform. It was created in response to a demand for a natural textured appearance using natural ingredients. This product is free from parabens, sulfates, and mineral oils, and is cruelty-free and vegan.
Free from artificial waxes and silicones, this paste includes the following natural ingredients:
- Berry Fruit Wax: Made from the Japanese Berry Fruit Tree this is a soft wax with a velvety feel
- Tapioca starch: A natural, carbohydrate polymer extracted from the root of the cassava plant
- Castor seed oil: Enhances the health of hair follicles and promotes hair growth
- Corn Starch: Provides matte texture
BENEFITS:
- Medium hold workable styling paste for creating defined and textured styles
- Gives hair a thicker feel with a Semi-matte finish
- Non-greasy and non-sticky formula
- Silicone and paraben free
- Fully recyclable jar made of 80% PCR plastic
- As with all Authentic Beauty Concept products, ethically sourced, sustainable, colour safe, PETA approved, cruelty free, and vegan.
HOW TO USE:
- Take a small amount of pliable paste and rub it between your palms to warm it up (start off small, you can always add more)
- Evenly distribute throughout dry hair, focusing on areas that need control and texture
- Once the paste is evenly distributed, start styling your hair to your desired look
Authentic Beauty Concept Pliable Styling Paste 85ml is available to purchase online or to CLICK & COLLECT from our Brighton and Hove Salon





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