The Olaplex hair products revolution began in 2014 in Santa Barbara created by entrepreneur Dean Christal who had teamed up with a University of California Chemistry Professor and his research scientist colleague. We love products that solve hair problems and Olaplex is arguably the most significant one to be launched in the last 5 years. We have been an Olaplex salon since its launch in the UK and it is our most popular in salon treatment for highlighted, balayage & bleached hair clients. Its patented ingredients stop the breakage of chemical bonds that are are essential to the structure and elasticity of your hair. This means you can maintain the condition of your hair following a lightening service. Olaplex has since launched a wider range of products as the brand continues to go from strength to strength.
The Olaplex hair products revolution continues to grow with the range expanding now to include a shampoo, conditioner and styling products. These products all contain the essential Olaplex di-sulphide bond forming ingredients.
What’s so special about Olaplex? The research scientists were asked to solve to the problem of hair chemical bond breakage during hair lightening services. What they managed to do was invent an entirely new molecule that did just that in a way that was far more effective than had ever been achieved before. What started from nothing became a hair industry revolution when celebrity colourist Tracey Cunningham began using it on her hollywood A-list clients and news spread across the industry about this game changing new product.