We are very excited to announce the introduction of the Authentic Beauty Concept range of hair and body care products to North Laine Hair Company!

Authentic Beauty Concept makes a beautiful range of vegan products made with sustainably sourced ingredients and free from silicones, sulphates, parabens, mineral oils and artificial colouring. This boutique range has been created from an understanding of traditional uses of botanical ingredients for hair care from different cultures around the world. The consists of 4 main hair care ranges and a styling range:

Hydrate: This range is designed to moisturise dry to normal hair by using basil and mango extracts. The gorgeous scent will remind you of fresh laundry with a hint of vanilla and your hair will smell clean and lovely all day

Amplify: For those with fine hair who are looking for a volume boost to create more body. The warm and woody scent of these products is as gorgeous as the smoothing formula.
Replenish: Works to strengthen and repair damaged hair whilst also improving softness. Hair is stronger and the maple and pecan extracts are part of the superfood ingredients and create a delicious scent

Glow: For coloured hair this range is all about preserving your hair colour. The gorgeous pearly consistency of the products adds shine to your hair whilst sealing cuticles to ensure your beautiful colour stays in place longer.

Embrace: A range of styling products that is full of options. From the Flawless Primer that can be used as a base for styling, to the Strong Hold Hairspray which will provide a lasting finish, ABC have got you covered!

Sustainably sourced fruit and herb ingredients are extracted using cutting edge science for the most ecologically sound method that also preserves sensitive molecules during the extraction process.

We will be using this luxurious range in salon for our client services and treatments and we also have all products available to buy in salon or shop online