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Pureology shampoo and conditioner was the first 100% Vegan, Cruelty and Sulphate Free shampoo and conditioner for colour treated-hair. Pureology is the No1 colour care brand in the US and is one of our absolute favourites.

Highly concentrated no sulphate shampoos, deliver up to 70 shampoos per bottle, naturally derived from coconut, corn and sugar to gently cleanse while maintaining colour retention.


Hair care range

Strength Cure

Strength Cure system for damaged, colour-treated hair. Formulated with Astaxanthin, a powerful antioxidant, the luxuriously creamy formulas help heal and provide the perfect balance of strength and velvety softness.

Split end salve is truly an incredible solution to the problem of split ends. This product has been incredibly popular from the moment it was launched in salon.


  • Astaxanthin, a powerful nature-derived antioxidant, and AntiFade Complex, for beautiful colour-treated hair.
  • Keravis, Ceramide and Arginine help replace the cysteine bonds and heal the cuticle to restore strength and velvety softness
  • 97% Stronger Hair After Only 1 Use of the Strength Cure Shampoo, Condition, and Split End Salve!

Strength Cure Blonde

Pureology Strength Cure Blonde is for highlighted, balayage, or any hair that has been lightened and needs the violet toning power of this fantastic range. Best blonde prevents those brassy tones and cools down your blonde hair to a brighter lighter blonde!


  • Violet toning to neutralise warm tones in colour treated blonde hair
  • Perfect for all shades of colour-treated blonde, lightened, or highlighted hair including highlights and balayage
  • Sulphate free

Hydrate – For Medium to Thick/Coarse Hair

Gently cleanse and moisturise dry hair while protecting hair colour vibrancy with this luxurious, concentrated daily hydrating system.


  • Enhances colour radiance and helps to maintain fresh-from-the-salon colour vibrancy
  • Hair feels moisturised and hair’s condition looks improved
  • Adds touchable softness to the hair

Hydrate Sheer – For Fine Hair

Pureology Hydrate Sheer is specifically for dry and fine hair. It hydrates without the common problem with fine hair of it being weighed down. Also for fine hair that is dry due to sun exposure and heat styling. With Pureology AntiFade Complex it gently cleanses without stripping colour.

The Conditioner replenishes without heavy moisturisers that can weigh down fine hair.


  • Infuses fine dry hair with essential hydration without weighing it down
  • Cares for your colour making it last longer
  • Hair feels softer and looks healthier


Fullfyl Hair Thickening Shampoo & Conditioner increases density and thickness without compromising the health and condition of colour-treated hair by plumping each strand leaving hair thicker and fuller. Infusions of tropical fruit, white floral and vanilla provide an indulgent spa like fragrance.


  • Ingredients from plant-based amino acids are used to densify each strand of hair
  • Guarantees longer lasting colour
  • Sulphate free

Pure Volume

Pure Volume Shampoo & Conditioner creates volume and body for fine flat hair. Its very lightweight so it won’t weigh down fine hair and its vegan, wheat protein and eucalyptus leaf ingredients care for coloured hair. An aromatherapy scent of grapefruit, wild rose and cedarwood is deliciously refreshing.


  • Adds volume and movement to fine flat hair
  • Guarantees longer lasting colour
  • Sulphate & paraben free

Smooth Perfection

Pureology Smooth Perfection Shampoo for controlling frizz in fuller, thicker, coarser hair that has been colour treated.

Camellia oil is both moisturising and conditioning and helps hair smoothness and shine. Thermal AntiFade Complex with xylose sugar and vitamin E oil protect your hair colour from the effects of heat styling. Scented with an aromatic blend of violet, clove and musk.


  • Infuses hair with Camellia oil for essential hydration to smooth hair & control frizz
  • 100% vegan
  • Sulphate free

Clean Volume

Pureology Clean Volume Shampoo & Conditioner is for fine hair that needs volume to stop it looking flat. It gently removes buildup and plumps hair strands to maximise the volume that your hair can achieve. Its sulphate free cleaning ingredients do this without fading your colour. Wheat protein and aloe water helps your hair to retain moisture whilst eliminating oil to create a light airy finish. Scented with an aromatic blend of jasmine, amber, musk, peach.


  • Infuses hair with wheat protein and aloe water to plump hair strands and lift roots
  • 100% vegan
  • Sulphate free

It is the best vegan and cruelty free range available with colour safe shampoo and conditioner’s and it has always been hugely popular amongst our clients.

The Pureology shampoo and conditioner range was created in California specifically for professional colourists and their clients. Highly concentrated no sulphate shampoos and the exclusive AntiFadeComplex help colour-treated hair retain its fresh-from-the-salon vibrancy with every use.


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