Is the first 100% Vegan and ZeroSulphate shampoo for colour treated-hair. Pureology is the No1 colour care brand in the US and since its UK launch in April 09, Pureology has become hugely popular amongst clients since its introduction in salon in July 2012.

Created specifically for professional colourists and their clients, the highly concentrated no sulphate shampoos and the exclusive AntiFadeComplex® help colour-treated hair retain its fres-from-the-salon vibrancy with every use, while the Vegan*, Dual Benefit Formulas provide Custom Care for every hair type.

Highly concentrated no sulphate shampoos, deliver up to 70 shampoos per bottle, naturally derived from coconut, corn and sugar to gently cleanse while maintaining colour retention.

* No ingredient of animal origin

Hair care range

Strength Cure

Strength Cure system for micro-scarred, damaged colour-treated hair. Formulated with the exclusive Asta-Repair™ including Astaxanthin, a powerful antioxidant, the luxuriously creamy formulas help heal and provide the perfect balance of strength and velvety softness.

Split end salve is truly an incredible solution to the problem of split ends. This product has been incredibly popular from the moment it was launched in salon.


Featuring new Asta-Repair:

  • Astaxanthin, a powerful nature-derived antioxidant, and our exclusive AntiFade Complex, for beautiful colour-treated hair.
  • Keravis, Ceramide and Arginine help replace the cysteine bonds and heal the micro-scarred cuticle to restore strength and velvety softness
  • 97% Stronger Hair After Only 1 Use of the Strength Cure Shampoo, Condition, and Split End Salve!
Reviving Red

Reviving Red for vibrant colour treated hair, designed to revitalize and replenish the look and feel of red and copper colour-treated hair.


  • Encapsulated Lycopene
  • Contains Jaljala and Sunflower oils
  • The exclusive AntiFadeComplex® provides optimized colour retention

Gently cleanse and moisturize hair while protecting hair colour vibrancy with this luxurious, concentrated daily hydrating system.

ZeroSulphate formula with the exclusive AntiFadeComplex infuses hair with essential hydration to protect and moisturize colour-treated hair

  • Hydrate features Micro-Emulsion Technology with Soy, Oat and Wheat protein complex
  • Enriched with plant Extracts of Jojoba, Green Tea and Sage
  • AntiFadeComplex – Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C and E


  • Enhances colour radiance and helps to maintain fresh-from-the-salon colour vibrancy
  • Hair feels moisturized and hair’s condition looks improved
  • Adds touchable softness to the hair
Pure Volume

Pure Volume is the latest innovation from Pureology that weightlessly elevates fine colour-treated hair to provide magnificent volumising results.

The Shampoos lightweight formulas with fortifying wheat protein, refreshing eucalyptus offers deeper cleansing to remove volume-inhibiting impurities.

The Conditioner replenishes without heavy moisturizers that can weigh down fine hair.

When used together, Pure Volume Shampoo and Condition provide better volume with a lighter formula with Pureology’s signature colour protection.


  • Cleanses and reduces weight with delicate purifiers
  • Elevates hair from root to tip with flexible volumisers
  • Replenishes and reduces breakage with eucalyptus and wheat protein
  • Protects colour vibrancy with the exclusive AntiFade Complex
Precious Oil

Help rough, dull, brittle colour-treated hair retain its natural shininess and fullness while also protecting your colour.

Replenish hair’s natural lipid and recharge all zones of excessively brittle, dull colour-treated hair with the oil-infused, ZeroSulphate colour care and the exclusive Oleo AntiFade Complex® for softer, shiner and fuller longer lasting hair colour guaranteed!


Precious Oil advanced system delivers 10X softer hair* with the first of its kind Shamp’Oil – an oil-infused Zero Sulphate shampoo and the exclusive Oleo AntiFade Complex. Triple action micro oils lock colour pigments inside the hair, while protecting them from environmental aggressors.

Oleo AntiFade Complex contains triple-action micro oils that:

  • Deeply penetrate to repair the hair fibre
  • Insulate and fortify the cuticle
  • Envelope the surface to replenish the protective layer
  • Lock in the colour pigments while protecting them from environmental aggressors

* After one application of Precious Oil Shamp’Oil and Softening Masque

Perfect 4 Platinum

Helps delicate, highlighted and highly lifted blonde maintain its fresh-from-the-salon colour vibrancy with no sulphate shampoos containing the exclusive AntiFadeComplex®.

  • Enriched with plant extract of Chamomile, Lemon Extract and Coriander Oil
  • AntiFadeComplex – Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C and E


  • Helps protect colour radiance
  • Developed with naturally derived Keravis a powerful protein-rich hair fortifier
  • Natural Plant Extracts – Chamomile, Lemon and Coriander
  • Hair feels softer
  • Hair looks more shiny
Super Smooth

Help unmanageable, colour-treated hair retain its fresh-from-the-salon vibrancy with no sulphate shampoos containing the exclusive ThermalAntiFadeComplex®.

Vegan*, ultra smoothing formulas help to protect colour radiance and anti-frizz smoothing:

  • Developed with Micro-Emulsion Technology
  • Enriched with soothing oils of Camellia, Sesame and Shea Butter and Natural Plant Extract of Geranium


  • ThermalAntiFadeComplex® – Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, Vitamins C and E, and Xylose
  • Helps maintain colour radiance protection
  • Micro-Emulsion Technology increases manageability and shine
  • Helps control frizz and flyaways
  • Helps boost shine
  • Hair feels softer and more manageable
  • Contains our signature aromatherapy blend – Mimosa and Raspberry
  • Humidity-resistant formula locks in natural moisture while locking out frizz-causing environmental moisture